Haku
Viitteet 1-10 / 16
Hotellin ravintolan markkinoinnin kehittäminen
(2023)
sekä kyselyiden luontiin GLO Hotel Sellon asiakkaille sekä Sellon kauppakeskuksessa vieraileville. Kehittämistyössä kerätään ensin arviointivaiheessa taustatietoa sekä kehittämisen kohteen lähtökohta ja tehdään suunnitelma. Suunnitelma toteutetaan...
Kokouspalveluiden kehittäminen : case: Hotel Haven
(2022)
Tämän opinnäytetyön tarkoituksena on kehittää Hotel Havenin kokouspalveluita. Tavoitteena on tutkimuksen avulla selvittää asiakkaiden kokemukset kokouspäivästä ja niiden pohjalta kehittää palvelua. Tutkimuksen avulla toimeksiantaja saa tietoonsa...
Hotel Helkan esteettömien palveluiden kehittäminen
(2021)
Tämän toiminnallisen opinnäytetyön tavoitteena oli kehittää toimeksiantaja Hotel Helkan esteettömiä palveluita heidän invalidihuoneissaan ja niihin siirryttäessä. Opinnäytetyön tuloksina syntyneet kehitysehdotukset tarjoavat Hotel Helkalle uusia...
The objective of this thesis was to develop the accessibility of services at Hotel Helka in the rooms meant for physically disabled and on the paths to the rooms. The thesis gives Hotel Helka proposals on solutions to improve its service...
The objective of this thesis was to develop the accessibility of services at Hotel Helka in the rooms meant for physically disabled and on the paths to the rooms. The thesis gives Hotel Helka proposals on solutions to improve its service...
Palvelukohtaamisen kehittäminen: Case Hotel Heymo 1 by Sokos Hotels
(2023)
. Lisäksi suositus digitaaliseen applikaatioon. Palvelupolku luotiin myös tulevaisuuteen, joka kuvaa kuinka aulahenkilökunta voi kohdata asiakkaansa. Kehitysehdotukset esitettiin Hotel Heymolle ja yritys oli hyvin vakuuttunut saaduista tuloksista. Ideat ovat...
Psyykkisen valmennuksen verkkokauppa palvelumuotoilun keinoin
(2021)
kohtaamisesta verkossa. Työ toteutettiin käyttäen palvelumuotoilua, tarkoituksena ymmärtää asiakasta ja kehittää yrityksen toimintaa saatujen tulosten avulla. Opinnäytetyössä käytettiin laadullista tutkimusmenetelmää palvelumuotoilun tutkimusvaiheessa...
Kanta-asiakkaiden etujen kehittäminen osana asiakasuskollisuutta : case: Hotel Indigo Helsinki-Boulevard
(2021)
Tämän toiminnallisen opinnäytetyön toimeksiantajana on Hotel Indigo Helsinki-Boulevard. Työn tarkoituksena oli kehittää lisäetuja toimeksiantoyrityksen kanta-asiakkaille. Etujen kehittämisen tavoitteena oli myös parantaa asiakasuskollisuutta ja näin...
Pitkäaikaismajoituksen palveluiden kehittäminen Hotel Haagassa
(2021)
Opinnäytetyön tavoitteena oli tuottaa kehittämisehdotuksia pitkäaikaismajoittumisen palveluihin hotellissa. Tutkimuksen ja kehittämisehdotusten tuottamisen tarkoitus oli auttaa toimeksiantajaa, Hotel Haaga, kehittämään liikeideaa sekä tekemään...
Kehitysehdotuksia majoitusliikkeen mobiilisovellukseen
(2022)
Opinnäytetyön tavoitteena oli tuottaa kehitysehdotuksia majoitusliikkeen mobiilisovellukseen. Tavoitteena on tuoda mobiilisovellusta enemmän asiakkaiden tietoisuuteen ja luoda sovelluksesta miellyttävämpi ja luotettavampi kuva asiakkaille...
Asiakasymmärryksen kehittäminen palvelumuotoilun keinoin
(2023)
asiakkaita ja koostaa tutkimustulosten avulla Barski Helsingille asiakasprofiilit, joiden avulla toimeksiantaja voi ymmärtää minkälaisia asiakkaita Barski Helsingissä asioi, kuinka he ovat löytäneet ravintolan ja miten Barski Helsingin nykyinen palvelu...
Developing customer insight at Barski Helsinki was, in collaboration with the commissioner, set as the objective of the thesis. The purpose was to gain customer insight by studying the customers of Barski Helsinki and to develop gathered information in the customer profiles. With these customer profiles, the commissioner can understand what types of customers use the services of Barski Helsinki, how the customers have found the restaurant, and how the customers see the current state of Barski Helsinki’s services. The theoretical framework of this thesis included literature on customer insight, customer experience, service design, and survey research. The research method of this thesis was a quantitative questionnaire survey that was conducted using Microsoft Forms. The questionnaire was distributed in Barski Helsinki both in paper form and as an online form to be filled in with the customers’ own smart devices. A total of 88 customers answered the questionnaire. The respondents particularly appreciated the customer service, product selection, and atmosphere. Most of the customers had heard about Barski Helsinki from their friends or relatives. Based on the results, beer was the most popular product group, Barski Helsinki was easy to find, and the location was considered good. More emphasis should be placed on Facebook posts, and the posts should also be shared on Instagram in addition to Facebook. The “Menus” selection in Untappd should be updated more frequently. Moreover, Barski Helsinki should make separate menus for wines, non-alcoholic beverages, and other products, and the events should also be published in Untappd. Researching customer insight should be continued and collecting customer feedback should be taken more seriously. The NPS score could be a good measurement of customer experience and customer profiling should be continued. Customer profiles of this thesis should be defined and deepened further....
Developing customer insight at Barski Helsinki was, in collaboration with the commissioner, set as the objective of the thesis. The purpose was to gain customer insight by studying the customers of Barski Helsinki and to develop gathered information in the customer profiles. With these customer profiles, the commissioner can understand what types of customers use the services of Barski Helsinki, how the customers have found the restaurant, and how the customers see the current state of Barski Helsinki’s services. The theoretical framework of this thesis included literature on customer insight, customer experience, service design, and survey research. The research method of this thesis was a quantitative questionnaire survey that was conducted using Microsoft Forms. The questionnaire was distributed in Barski Helsinki both in paper form and as an online form to be filled in with the customers’ own smart devices. A total of 88 customers answered the questionnaire. The respondents particularly appreciated the customer service, product selection, and atmosphere. Most of the customers had heard about Barski Helsinki from their friends or relatives. Based on the results, beer was the most popular product group, Barski Helsinki was easy to find, and the location was considered good. More emphasis should be placed on Facebook posts, and the posts should also be shared on Instagram in addition to Facebook. The “Menus” selection in Untappd should be updated more frequently. Moreover, Barski Helsinki should make separate menus for wines, non-alcoholic beverages, and other products, and the events should also be published in Untappd. Researching customer insight should be continued and collecting customer feedback should be taken more seriously. The NPS score could be a good measurement of customer experience and customer profiling should be continued. Customer profiles of this thesis should be defined and deepened further....
Lähipalvelukeskuksen palvelujen kehittäminen asiakastutkimusta hyödyntäen, Case: Hertsi
(2020)
kauppakeskusliiketoimintaa toimialana Suomessa ja yleisesti. Teoriaosuudessa perehdytään myös asiakaslähtöiseen liiketoimintaan palvelun laadun ja asiakaskokemuksen kautta. Lisäksi käsitellään tutkimuskirjallisuuteen pohjautuen tieteellistä tutkimusta ja sen tekemistä sekä...
The commissioner of this functional thesis is Hertsi shopping center. The objective of the thesis is to create development suggestions for the commissioner and to collect information about their customer base. The purpose of this thesis is to develop Hertsi’s services, which would also improve their overall customer experience. The research, which is executed as a part of the thesis, is about Hertsi’s customers and their hopes and needs as well as the advantages and disadvantages of the shopping center in question. The theoretical framework of this thesis contains information about shopping centers as an industry in Finland and in general. The theoretical section also covers quality of services and customer experience from the point of view of a customer-oriented business activity. In addition, this thesis contains theory about scientific research, how to execute it and the methods used that were based on the literature review. In this thesis both qualitative and quantitative research methods were used. The primary method used for the research was electronic questionnaire, which was answered on the Internet. The questionnaire received 792 answers. As a secondary method, objective observation was implemented in Hertsi by the researchers. In order to get acquainted with the commissioner company, SWOT-analysis was used as a support tool to demonstrate strenghts, weaknesses, opportunities, and threats of the shopping center. The main outcome of the thesis were concrete development suggestions and customer information for the commissioner so that it can improve the services and customer experience. The suggestions were created based on theory and results obtained from the research. Altogether, this thesis met its objectives well....
The commissioner of this functional thesis is Hertsi shopping center. The objective of the thesis is to create development suggestions for the commissioner and to collect information about their customer base. The purpose of this thesis is to develop Hertsi’s services, which would also improve their overall customer experience. The research, which is executed as a part of the thesis, is about Hertsi’s customers and their hopes and needs as well as the advantages and disadvantages of the shopping center in question. The theoretical framework of this thesis contains information about shopping centers as an industry in Finland and in general. The theoretical section also covers quality of services and customer experience from the point of view of a customer-oriented business activity. In addition, this thesis contains theory about scientific research, how to execute it and the methods used that were based on the literature review. In this thesis both qualitative and quantitative research methods were used. The primary method used for the research was electronic questionnaire, which was answered on the Internet. The questionnaire received 792 answers. As a secondary method, objective observation was implemented in Hertsi by the researchers. In order to get acquainted with the commissioner company, SWOT-analysis was used as a support tool to demonstrate strenghts, weaknesses, opportunities, and threats of the shopping center. The main outcome of the thesis were concrete development suggestions and customer information for the commissioner so that it can improve the services and customer experience. The suggestions were created based on theory and results obtained from the research. Altogether, this thesis met its objectives well....







